The real cost of sustainable fashion
Is recycled less expensive than virgin? What determines the price of sustainable fashion? Producing clothing ethically and setting green limits comes at a cost. In this article, we explain which...
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News, projects and many insights on topics that are very close to our hearts such as sustainable clothing, circular fashion and recycled materials.
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Organic cotton VS recycled cotton: which is the most sustainable?
Organic cotton is sustainable but its cultivation still requires water. In contrast, cotton regeneration is done through a mechanical process without the need for water, but it was originally grown...
The birth of a fabric: the loom in the textile tradition of Prato
The stereotype of the old-time Prato native wants him to be deaf and with a very high volume of voice. This was due to daily proximity with the deafening noise...
The history of the polo shirt
The Polo shirt, from its birth to the present day, from the celebrities who have worn it to the remanufactured polo shirt signed Rifò: here is the history and evolution...
The vocabulary of sustainable fashion
Fast fashion, emotional fashion, or ethical production, specific and very important concepts of this world but which are often not clear to those approaching this sector for the first time....
Ernesto Thayaht's suit: when workwear became style for the first time
Nei primi anni del Novecento, Ernesto Michahelles, un artista eclettico e visionario, creò la tuta Thayaht, un mix di innovazione, economia e stile. Ecco la storia di questo capo d'abbigliamento...
Are wool, cotton and cashmere infinitely recyclable?
With fiber regeneration, is it possible to stop producing virgin fibers and use only regenerated ones? Unfortunately, the answer is no. Here is why. Very often you ask us: is...
The true cost of jeans: the social and environmental damage of this fabric
Jeans production comes at a very high cost indeed: pollution, unsustainable working conditions, disabling diseases and deaths. Here is the alternative. The birth of jeans, or rather denim, has really...
The cenciaolis: a journey through Prato textile tradition with the craftmen with its leading actors
Since time immemorial, the city of Prato has been involved in the recycling of textile fibers, a tradition born thanks to the skillful work of the cenciaioli that still lives...
Green Washing: what it is and how to recognise the fake eco-friendly
Il green washing è una tecnica di pubblicità ingannevole utilizzata da aziende altamente inquinanti. Ecco come riconoscerla e come difendersi
Vegan wool: does the natural alternative to sheep's wool exist? We asked an animal rights activist
What is meant by vegan wool? Can reclaimed one be considered as such? Some clarity on the relationship between this material and cruelty free ethics. One of the assumptions from...
2019 for Rifò: our journey towards a more sustainable fashion industry keeps going
Rifò's 2019 has been a year full of great achievements in the name of fashion ethics and eco-sustainability. Here are the results we achieved thanks to all of you.